Bell Media announces multi-year agreement with FanDuel and TSN
April 04, 2022
On April 14, 2022, Bell Media announced a significant multi-year agreement with FanDuel, a leading online gaming company, and TSN. FanDuel will become the official sportsbook partner for TSN, TSN.ca and other Bell Media sports properties, where betting features will be promoted and integrated into various live sports and editorial content. The arrangement will begin in Ontario, where online sports betting became legal as of April 4, 2022, but includes the opportunity to expand to all provinces and territories when those markets legalize.
Bell Media, the mass media subsidiary of BCE Inc, is home to leading assets in television, radio, out-of-home advertising, and digital media throughout Canada.
McCarthy Tétrault advised Bell Media with a team led by Matthew Kelleher that included Gianluca Mazzanti (Business), Michel Ranger, Randy Schwartz and Jesse Waslowski (Tax).